A pan-European fashion brand
built on Shopify
Oh Honey is a Polish fashion brand from Gliwice that grew from a single physical store into a pan-European online store with over 1,200 SKUs and sales in 17 European countries. Shopify became the foundation of this expansion — efficient, scalable and ready for every market.
Challenge
How do you manage a thousand products and sell across Europe?
Oh Honey rapidly built a broad catalogue of more than 1,200 products — dresses, outerwear, bags and accessories in dozens of colour and size variants. The previous platform could not keep up with the pace of growth or the ambition for international expansion.
- →A catalogue of 1,200+ SKUs requiring intuitive navigation and precise filtering
- →No ability to manage multiple currencies and markets from one admin panel
- →A need to build customer loyalty without a complex CRM system
- →High seasonality and pre-order functionality requiring flexible infrastructure
Solution
Shopify Markets and catalogue architecture at European scale
BrandActive implemented Shopify with full Shopify Markets configuration — one store, multiple markets, local currencies and tax rates without unnecessary complexity. The catalogue architecture lets customers quickly find the right product among 1,200 SKUs.
- →Shopify Markets supporting 17 European countries — local currencies, VAT and languages
- →Multi-level product taxonomy: 12 main categories and dozens of subcategories
- →Loyalty programme with 5% cashback built into the Shopify ecosystem
- →Pre-order flow for limited seasonal collections without modifying the core codebase
Project results
Implementation outcomes
Markets in one store
Austria, Germany, the Netherlands, Sweden, Norway and 12 other European markets served natively from one Shopify panel.
SKUs under control
An extensive catalogue with intuitive filtering by 15 colours, 8 sizes and 12 categories — customers always reach the right product.
Loyalty through cashback
A loyalty programme with 5% cashback and newsletter sign-up with a 10 PLN discount — mechanisms that build a returning customer base.
Technologies used in the project