An independent publishing house
rated 4.9/5 by 2,948 readers
Newhomers is a Warsaw-based publishing house that revolutionised the distribution model — 50% of revenue goes directly to authors. Shopify became the technological heart of a platform combining book, e-book and audiobook sales with a B2B channel in one place.
Challenge
How to combine physical, digital and B2B sales on one platform?
Newhomers is not just a store — it’s a publishing ecosystem with 24 authors, three product formats and a B2B channel serving local governments, offices and corporations. Traditional e-commerce platforms could not handle this complexity without costly modifications.
- →Sale of physical books, e-books (.mobi, .epub) and audiobooks from a single store
- →Compliance with the Omnibus Directive — displaying 30-day price history
- →Handling B2B wholesale orders from public institutions and companies
- →Managing 24 author pages and filtering the catalogue by author
Solution
Shopify as a next-generation publishing platform
BrandActive designed a Shopify architecture able to handle retail, digital file downloads and wholesale orders simultaneously — with full legal compliance and tools that engage the reader community.
- →Digital product integration — e-books and audiobooks available after purchase from the customer account
- →An Omnibus Directive compliance module displaying price history on product cards
- →A dedicated B2B channel with a simplified purchase path for institutions
- →A review system with 2,948 opinions integrated into the Shopify structure
Project results
Implementation outcomes
Exceptional customer trust
2,948 reviews with a 4.9/5 rating — one of the highest trust scores among Polish Shopify stores in the publishing category.
Multi-format commerce
One Shopify store handling printed book, e-book and audiobook sales — with automatic delivery of digital files after purchase.
Institutional channel
Local governments, offices and companies buy wholesale directly through the platform — without tender processes and paper invoices.
Technologies used in the project