Digitising B2B sales
on Shopify
A modern sales platform for the leader in confectionery packaging production. Margopak needed to digitise wholesale sales, enter European markets and automate repetitive order processes.
Challenge
Digitising a traditional B2B business
Margopak — a leader in confectionery packaging production — wanted to move beyond the domestic market and digitise wholesale sales. The lack of a digital platform prevented effective acquisition of foreign customers and automation of order handling.
- →No platform to digitise B2B wholesale sales beyond the domestic market
- →The need to handle bulk orders with advanced filtering of technical parameters
- →Integration of warehouse management with the e-commerce system
- →The need for a multilingual and multi-currency platform for European markets
Solution
An intuitive B2B panel with process automation
Brand Active designed a dedicated B2B panel with advanced product filtering by technical parameters — multilingual, multi-currency, with automated invoicing and logistics.
- →An intuitive B2B panel with advanced product filtering by technical parameters
- →A multilingual and multi-currency platform enabling access to European markets
- →Automation of invoicing and logistics processes — saving the sales team’s time
- →A mobile product catalogue optimised for use in warehouse conditions
Project results
Implementation outcomes
Foreign expansion
Simplified export operations with improved ability to acquire customers from European markets.
Order automation
Automation of repetitive orders freed the sales team to build customer relationships.
Innovation leader position
A modern B2B platform strengthened Margopak’s position as an innovative leader in the packaging industry.
Technologies used in the project
B2B Platform
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