From store shelves
to digital dominance
Building a modern D2C channel for the healthy-food market leader. Lestello — a brand of wafers, groats and organic snacks — needed full digital autonomy and a direct-to-consumer sales channel.
Challenge
Moving from retail to digital D2C
Lestello was dominated by sales in traditional stores — there was no channel for direct contact with the consumer. Building an efficient D2C required a platform giving full marketing autonomy and readiness for fast mobile orders.
- →Moving from dominance in physical stores to effective digital commerce
- →The need for mobile-first for fast on-the-go shopping of food products
- →Transparent presentation of a complex BIO and snack portfolio for conscious consumers
- →Marketing autonomy — changes without needing to involve developers
Solution
Shopify D2C with marketing automation
Brand Active chose Shopify as the optimal platform, highlighting the ecosystem’s ability to launch marketing initiatives quickly. The design reflects the product positioning — lightness and health awareness.
- →A clean, nature-inspired design consistent with the product packaging
- →Conversion optimisation — simplified checkout and fast payment options
- →Cross-selling — product recommendations and bundles increasing average order value
- →Marketing automation — email and analytics integration for automated retention campaigns
- →An architecture ready for cross-border expansion in the EU
Project results
Implementation outcomes
New revenue channel
The D2C channel became a significant revenue pillar — direct contact with the consumer and higher margins.
Full operational autonomy
The team gained full autonomy to manage the assortment and content — without involving developers.
Ready to expand
An architecture prepared for EU cross-border — multi-currency, multi-language, local VAT rates.
Technologies used in the project
D2C Channel
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