Polish ceramics
on global markets
Shopify Plus implementation for a century-old ceramics manufactory from Bolesławiec. The brand needed a platform supporting international sales in many languages and currencies, with performance able to withstand thousands of unique product patterns.
Challenge
Selling handicraft at global scale
Manufaktura w Bolesławcu — a century-old Polish ceramics brand — wanted to bring its unique handicraft to markets from New York to Tokyo. The legacy platform could not handle the complexity of international sales, thousands of unique patterns and growing traffic.
- →Complexity of international sales — many languages, currencies and payment methods
- →Performance issues when managing thousands of unique product patterns
- →An inconsistent user experience not reflecting the handcrafted character of the brand
- →Poor integration with ERP and logistics systems, hindering global order fulfilment
Solution
Shopify Plus with Multistore and Shopify Markets
Brand Active designed a cross-border e-commerce strategy based on Shopify Plus, with central management of international markets via Multistore and Shopify Markets and a minimalist design highlighting the uniqueness of each pattern.
- →Multistore and Shopify Markets for central management of international markets
- →A minimalist, detail-rich UI presenting the uniqueness of products through high-quality visuals
- →An advanced filtering system for thousands of products by decoration, shape and collection
- →Enterprise integration synchronising Shopify Plus with production and warehouse systems
Project results
Implementation outcomes
Performance despite scale
A Lighthouse score of 90+ achieved despite an extensive base of thousands of unique products.
Export expansion
Global launch of sales in key foreign markets and a significant increase in the export share.
Ready to scale
Infrastructure prepared to handle large traffic spikes without performance loss.
Technologies used in the project
Ceramics & Export
Want to sell
globally?
We build Shopify Plus platforms ready for international sales — multistore, multi-currency and enterprise integrations.