Migration to Shopify
for a healthy-food brand
Migration to Shopify for BioBabalscy — a brand with over 30 years of tradition, a pioneer of organic food standards in Poland. A slow-running platform was discouraging returning customers and required constant developer support.
Challenge
A slow platform discouraging customers
BioBabalscy — a brand with over 30 years of tradition and a pioneer of organic food standards in Poland — struggled with the low performance of the previous system. Slow page loading discouraged returning customers, and the outdated UX and technical barriers required constant developer support.
- →Low performance of the previous system — slow page loading discouraged returning customers
- →An outdated UX mismatched with the wide product assortment
- →Technical barriers requiring constant developer support for every change
- →The need to educate customers about the unique properties of organic products
Solution
Migration to Shopify with a focus on clarity
Brand Active carried out the migration to Shopify with clarity in every detail — a clean, nature-inspired design, an optimised purchase path and educational sections highlighting the health properties of ancient grains.
- →A clean, nature-inspired design in muted colours
- →An optimised purchase path — shorter time from product discovery to checkout
- →Educational sections on the health properties of ancient grain varieties
- →Full integration of Shopify with payment and logistics systems, compliant with the mobile-first standard
Project results
Implementation outcomes
Drastic performance uplift
A Lighthouse score of 90+ and a drastic reduction in page load time.
Higher mobile conversion
An improved mobile conversion rate and a lower bounce rate.
Full team autonomy
The team gained full autonomy in managing the assortment and promotions, with a foundation for further market expansion.
Technologies used in the project
Migration
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