A digital hub for premium brands
on Shopify Plus
Enterprise e-commerce implementation for PM Sport Group — a premium distributor of outdoor equipment and apparel. Unified Commerce connecting hundreds of thousands of product variants with physical stores in an omnichannel model.
Challenge
Thousands of variants, multiple brands, one system
PM Sport Group needed to unify management of thousands of premium products across multiple brands, handle peaks of the ski season and synchronise with physical stores — in a single, smooth-running system.
- →Complex product structure — thousands of variants across multiple premium brands at once
- →Spiky seasonal traffic — flawless performance during the peak of the ski season
- →UX requirements — accessible presentation of advanced technical parameters for customers
- →Omnichannel synchronisation — stock levels of physical stores and the online platform in real time
Solution
Unified Commerce model on Shopify Plus
Brand Active implemented a Unified Commerce model with Shopify Plus as the central hub — integrated with the ERP and warehouse system, with advanced technical filtering and Click & Collect support.
- →Multibrand UI design preserving each brand’s identity within a coherent ecosystem
- →Advanced filtering of technical parameters for professional outdoor customers
- →Shopify Plus automations for fast management of promotions and seasonal collections
- →ERP and warehouse-system integration — omnichannel logistics (Click & Collect, in-store returns)
Project results
Implementation outcomes
Lighthouse Performance
Stable performance during thousands of concurrent sessions at the peak of the ski season.
Unified Commerce
Full synchronisation of physical stores with the online platform — Click & Collect, returns, real-time stock levels.
Ready to expand
A multi-market, multi-currency architecture prepares the ground for strategic international expansion.
Technologies used in the project