Scaling the supplement leader
on Shopify Plus
Professional migration from PrestaShop to Shopify Plus for Genactiv — a Polish brand of supplements and dermocosmetics based on colostrum. Removing the technical barriers holding back growth and conversion.
Challenge
A technological bottleneck blocking growth
Genactiv struggled with an outdated PrestaShop infrastructure that held back every aspect of the business — from marketing launch times to stability during sales campaigns.
- →Technological bottleneck — difficult updates and high server maintenance costs
- →Slow time-to-market — every marketing change required developer intervention
- →Inconsistent user experience with no mobile-first optimisation
- →Complex B2B requirements — handling wholesale and retail simultaneously in one system
Solution
Shopify Plus migration with no sales downtime
Brand Active carried out a precise migration from PrestaShop to Shopify Plus — preserving the full order history, customer data and SEO rankings. Zero downtime, zero data loss.
- →Medical-grade custom design with a clean, professional layout that builds trust
- →Enterprise migration with no sales downtime — full operational continuity
- →Shopify Flow — automation of logistics and marketing processes
- →Mobile optimisation translating into conversion growth
- →Integration of Polish payments and Akeneo PIM
Project results
Implementation outcomes
Lighthouse Performance
A high Lighthouse score improved organic visibility and lowered paid-campaign costs through a better Quality Score.
Promotion launch time
Launching a new promotion dropped from days to minutes — the marketing team gained full operational autonomy.
Better organic visibility
Migration preserving URL structure and metadata maintained SEO rankings and built a foundation for further growth.
Technologies used in the project