Scaling the supplement-industry leader
on Shopify Plus
Professional e-commerce migration for one of the largest supplement brands in the DACH region. Nature Love needed a platform that could withstand influencer traffic and Black Friday campaigns without any downtime.
Challenge
A platform that could not keep up with the brand’s growth
Nature Love reached a level where the existing SaaS platform became the biggest brake on growth — outages during Black Friday, slow launches and a mobile UX that put customers off.
- →Platform instability under high traffic — the store “went down” at key sales moments
- →Slow time-to-market — promotional changes required extensive development work
- →Poor mobile performance significantly lowering conversion among conscious consumers
- →No readiness to handle influencer campaigns generating traffic spikes
Solution
Enterprise migration to Shopify Plus with automation
Brand Active carried out an enterprise migration preserving sales continuity and the integrity of a huge product database — with process automation via Shopify Flow.
- →Enterprise migration preserving sales continuity and a large database’s integrity
- →Mobile-first design with optimised checkout processes
- →Shopify Flow — automation eliminating the team’s manual processes
- →Transparent presentation of product ingredients and certifications for conscious customers
- →Integration of Polish payments and Akeneo PIM for smooth catalogue management
Project results
Implementation outcomes
Guaranteed uptime
No more worries about Black Friday and influencer campaigns — Shopify Plus infrastructure handles every traffic peak.
Shorter purchase time
Optimised checkout shortened the purchase process by 40% compared to the legacy system.
Recovered team time
The marketing team recovered 20 hours a week previously lost to solving platform issues.
Technologies used in the project