Digital loyalty transformation
in the Agro-tech sector
Building an advanced loyalty platform for the leader in crop protection products and seeds. Corteva Agriscience needed to replace paper-based loyalty programmes with a fully automated online system for thousands of farmers and distributors.
Challenge
Modernising sales-support programmes in agriculture
Corteva Agriscience needed to digitise loyalty programmes serving thousands of farmers and distributors across Poland — in a working environment where simple, mobile-friendly operation is essential.
- →Conversion of paper-based loyalty programmes into a fully automated online system
- →Integration of internal systems with a platform for thousands of users (farmers and distributors)
- →A B2B UX tailored to field conditions — tractor, warehouse, limited connectivity
- →A scalable system with advanced points-calculation logic
Solution
Headless/Composable architecture on Shopify Plus
Brand Active designed a Headless/Composable architecture with Shopify Plus as the engine — an advanced loyalty system integrated with external databases and logistics systems.
- →Loyalty system with purchase registration, real-time points calculation and reward redemption
- →Enterprise B2B portal combining sales data with product and educational offers
- →Full API integration with external databases and logistics systems
- →Mobile-first design optimised for minimal data usage in field conditions
Project results
Implementation outcomes
Full automation
Elimination of manual data processing in loyalty programmes — zero human error, full scalability.
Peak-season stability
Shopify Plus infrastructure delivered 100% system stability during the peak periods of the farming season.
Behavioural analytics
Real-time customer behaviour data enabled the offer to be better matched to market needs.
Technologies used in the project