eCommerce extensions
on Shopify
With more than 13,000 apps available, which should you choose? A review of SEO, marketing and sales tools for Shopify stores.

SEO
SEO optimisation is the foundation of organic traffic. Best SEO apps for Shopify:
- Plug In SEO — comprehensive SEO audit, automatic meta tag fixes, broken link monitoring, Google Search Console integration.
- SEO Manager — metadata management, robots.txt control, JSON-LD structured data, automatic alt generation for images.
- Schema Plus for SEO — advanced Schema.org markup for products, reviews and breadcrumbs.
- Bulk Image Edit — compress and rename product images for better image SEO.
Marketing and email
- Klaviyo — email marketing standard for Shopify — advanced segmentation, automated flows: abandoned cart, welcome series, post-purchase; SMS marketing; native Shopify data integration.
- Omnisend — Klaviyo alternative with more user-friendly interface, popular among smaller stores.
- Shopify Email — built-in email marketing tool, free up to 10,000 emails/month, good for getting started.
- SMSBump — SMS marketing and conversion through text messages — high open rate vs email.
- Privy — pop-ups, exit intent, email collection forms, widgets without slowing the page.
Reviews and social proof
Stores with reviews convert up to 4x better:
- Yotpo Product Reviews & UGC — comprehensive collection and display of reviews, customer photos and videos; Google Shopping integration.
- Judge.me — popular cheaper Yotpo alternative; fast installation; unlimited reviews on free plan.
- TrustMate — Polish solution, Omnibus directive compliant; verified reviews with purchase verification.
- Loox — specialises in photo and video reviews; beautiful UGC display on product pages.
The Omnibus Directive (in force from 1.01.2023) requires displayed reviews to be authentic — from customers who actually purchased. TrustMate and Yotpo verify purchases through Shopify order history integration.
Loyalty programmes
- Smile: Loyalty & Rewards — most popular loyalty programme on Shopify; points for purchases, referrals and social media activity.
- LoyaltyLion — advanced loyalty platform for Shopify Plus stores; programme personalisation and segmentation.
- Growave — combination of loyalty programme, wishlist, reviews and social login in one app.
Upsell and cross-sell
- Frequently Bought Together — complementary product recommendations based on order history; simple and effective.
- ReConvert Upsell & Cross Sell — thank you page with upsell; studies show customers are more likely to make additional purchases after buying.
- Bold Upsell — upsell during browsing and checkout; ability to replace product with more expensive variant.
Product management
- Matrixify — bulk import/export of products, customers and orders; essential for migration and large catalog management.
- Akeneo PIM — Product Information Management for stores with extensive catalogs; integration via Shopify connector.
- Stocky — inventory management and forecasting; free for stores using Shopify POS.
Security
- Locksmith — access control to store sections: requiring login, password or customer tag for specific collections.
- NoBotika — protection against bots and scrapers.
- Fraud Filter — Shopify's built-in tool for identifying suspicious orders.
Summary
A good Shopify app stack is an investment that pays off quickly. The key is choosing complementary tools — avoid apps with overlapping functionality and regularly audit installed apps for their performance impact.
Need app stack recommendations for your store? Contact us — we advise clients at every stage of e-commerce growth.
Tools
Optimise your
Shopify app stack.
Audit of installed apps, recommendations and implementation. Certified Shopify Plus partner.